About us
Why this exists
Most people choose an estate agent from a shop window, a leaflet, or whoever valued highest. None of those tell you what the agent actually achieves.
The problem we are trying to fix
Selling a home is one of the largest financial decisions most people make, and the agent is chosen on almost no evidence. The one number a seller is given up front — the valuation — is the number with the least accountability attached to it. An agent who values high wins the instruction, then reduces the price weeks later.
The record of what actually happened is public. It has simply never been assembled in a form a seller can use at the moment they are choosing. That is all this site does.
How we make money
When you select agents and ask for a valuation, we pass your request to them and they pay us a fee for the introduction. The fee is the same for every agent. It does not affect the ranking, the figures, or who appears in the comparison, and agents who have no arrangement with us are shown alongside those who do.
We think that is the honest version of this business model, and we would rather state it on the front page than bury it here.
What we will not do
- Sell your details to anyone other than the agents you chose.
- Let an agent pay to look better than their record.
- Invent reviews, awards, badges or endorsements.
- Pressure you with countdowns, fake scarcity or invented urgency.